Fractional CMO — Growth & Client Success Leadership
Grow revenue. Keep your customers. As one system.
One person owns your growth and retention together.
Where I Fit
I solve the real problem, then build something that holds.
Not another idea, not a quick fix — a stable, efficient system built on truly understanding what your business is actually trying to achieve, then applying that understanding directly.
Marketing
Acquisition
Customer Success
Retention
Who owns the whole relationship?
That's where I come in.
This is Revenue Operations — doing the acquisition-to-retention math once, under one owner, instead of splitting it across a marketing hire, a retention hire, and hoping someone reconciles the difference.
Why Me & Why Fractional
One person, not a department. Fractional, not a full-time hire.
Growth and retention were never actually two problems. They're the same math, split into two hires, or one hire and a blind spot.
Tracy Hart
I'm Tracy Hart, a fractional Chief Marketing Officer and Customer Success Leader. Twenty-plus years across business and marketing. Six of those at a marketing agency, a 30+ person team serving 100+ recurring-revenue clients, the last two as VP of Customer Experience and Delivery, heading the leadership team and owning P&L for retention and upsells. Before that, I ran my own business, owning the full P&L myself.
That range means your business gets exactly the ownership it needs, whether that's the whole picture or one critical piece of it.
Talk to me about your businessWhat I Own
Two sides of one equation, run by one person.
I own the strategy, priorities, measurement, and operating system. Your existing team and specialists can execute the work.
Pillar — Growth Strategy
Marketing Strategy & Acquisition
Everything that brings the right customer in the door.
- Brand and positioning
- Demand generation — SEO, paid channels, referral systems
- Conversion strategy — proposal and estimate systems that turn interest into signed business
- Google Ads and Meta campaigns run directly, with a live dashboard instead of a monthly report
- Budget tied to real acquisition cost, not vanity metrics
Pillar — Retention Strategy
Delivery, Quality & Client Success
The work your client actually receives, not just what sold them.
- Onboarding built around the first weeks, not a generic sequence
- Health scoring that catches risk before the renewal call
- Retention and renewal campaigns timed to real decision points
- Upsell paths built into the relationship, not bolted on
Reporting & AI-Assisted Automation
Data and modern tooling surface the gap fast, across more accounts and channels than one person could scan by hand. It clears the runway for judgment — it doesn’t replace it.
Team & Ops Optimization
Same standards whether it’s a team of one or the 30-person team I’ve led before — I set the strategy and process, and coach whoever’s running it day to day.
Who This Is For
I lead growth and retention at whatever altitude your business needs — including local service and storefront businesses, where being found by your local audience makes all the difference.
Leading The Full Marketing System
Need everything covered — social through paid, brand, growth, and retention — without piecing together five different vendors? I run it as one connected system, not five disconnected accounts.
Leading Individual Contributors
No one owning this yet, so the campaigns, retention systems, and reporting fall to whoever has time? That's the gap I step into.
Leading Leaders
Leads already in place for marketing or client success, but no one setting the strategy they're running? I've closed that exact gap before, leading a 30+ person team across 100+ recurring-revenue clients.
Leading Agency Relationships
Already working with an agency or freelancers, but stuck managing vendors on top of everything else? That's the gap — someone owning the strategy and holding them accountable.
Leading Agentic Workflows
Already using AI agents for part of the work? I run them as part of your team too — directed toward real growth and efficiency, not automation for its own sake.
Sound like your business?
Book a Free 45-Minute Business ReviewWhat This Looks Like
Recurring revenue, upsells, retention — the same focus, different industries.
The same underlying processes and solutions, applied across industries, each one sharpening what works in the rest — with a specialty in local service and retail businesses.
Marketing for Landscaping Companies That Grow and Retain
Landscape design & build, lawn care, landscaping, and outdoor living transformations — six years running marketing built specifically for this industry. I bring the right leads for your business, recurring maintenance revenue, and commercial contracts that renew.
See the Landscaping, Lawn Care, & Outdoor Living approachYou get the emergency call. Getting the maintenance contract is a different business.
Plumbers, painters, electricians, HVAC companies, and home builders — local trades where one job should become the next. I build the branding, repeat-customer systems, and maintenance contracts that turn a single job into recurring revenue.
See the Home Services approachYou can buy your way to signups. You can't buy your way to renewals.
A customer acquired for $500 who churns after one term is a loss once support and onboarding costs are counted. The same customer, retained and expanded into a higher tier, is the reason the unit economics work — CAC only makes sense next to LTV, and both live in the same system here.
See the B2B SaaS approachNew patients walk in every week. Whether they come back is a different system.
A new-patient visit that never turns into a recall or a care plan is a break-even acquisition at best. The same visit, converted into an ongoing care relationship, is worth several times that over a few years — and it's the retention system, not the ad spend, that decides which one you get.
See the Healthcare & Medical approachA first-time visit is easy to win. A regular customer is a different business.
Independent retail shops and boutiques — local search, branding, and loyalty systems that turn foot traffic into return customers, so you stand out from bigger competitors nearby.
See the Retail Shops approachMembers join every January. Keeping them past March is the real business.
Gyms, yoga and pilates studios, personal trainers, and independent health coaches — where a first class is easy and a renewing membership is the real business. I build the retention systems and referral prompts that keep members past the January rush.
See the Fitness, Coaching, & Wellness approachClients trust you with their numbers. Do they trust you enough to stay past year one?
Accounting firms, financial advisors, and consultancies — where the relationship is already the business model. I build the referral systems, renewal timing, and cross-sell process that turn a single retainer into a multi-year client.
See the Professional & Financial Services approachWhat This Is Built To Move
What changes when growth and retention share an owner.
Every engagement is scoped around outcomes like these, not hours worked.
Lift in retention
Health scoring that runs automatically, with the team trained to act on what it flags, so fewer clients quietly churn.
Increase in customer lifetime value
The number that actually determines what's safe to spend on acquisition.
New revenue growth
From an acquisition engine tied to what customers are actually worth, not vanity metrics.
Upsell & expansion increases
Built into the relationship instead of bolted on as a separate sales push.
One system, not two blind spots
Growth and retention reporting to the same person, instead of split across two hires who never compare notes.
Less manual chasing
Renewal reminders and lead scoring that run on their own, instead of depending on someone remembering to check.
Engagement Model
One person, at whatever depth your business needs.
Growth and retention run as one system, whether that starts with a comprehensive, actionable audit and recommendations, a focused update for growth, retention, and processes streamlined with AI, or full ongoing ownership.
Flat fee
Assess
Diagnosed, with a plan to act on
A structured, paid diagnostic. Your marketing and retention processes, assessed together, to find exactly where revenue is being lost, including your current software and martech stack. You leave with a written set of recommendations built for action, not just a list of problems.
Project fee or monthly retainer
Guide
My system, fully applied
The full application of my growth, retention, and client success system to your two or three highest-leverage fixes, built and handed off, with your team trained to run them going forward.
Most common
Retainer · Ongoing
Own
Full accountability
Ongoing leadership, ownership, and reporting over growth, retention, or both — marketing and acquisition, upsells, and client success. I share that ownership with you, running it as one system instead of splitting it across two separate hires, for as long as it's the right fit.
Whichever fits, the first step is the same.
Start the conversationFrom the Blog
Growth and retention, in practice.
Practical insights that actually work — on marketing, client retention, and AI-assisted operations for local service providers.