Fractional CMO for Landscaping Companies
Marketing for Landscaping Companies That Grow and Retain
Landscape marketing — brand direction, the right leads, and a system to manage your customer experience.
- 20+ years in business, 6 of those running marketing exclusively for outdoor living companies
- Free 45-minute business review — no pitch, no pressure
- One person owns your growth and retention together
Let’s Start Talking Today
Fill out this form and I’ll reach out right away to talk about what can change in your business to become more profitable.
Fractional Support For Your Services
The same fractional support, mapped to what you actually run.
Landscape Design & Build
Design · Hardscape · Patios · Outdoor Living
Low-end leads that ghost. A pipeline too shaky to plan a season around.
- Leads matched to the job you actually want — high-end outdoor living, not small walkway tire-kickers
- Digital marketing and lead qualification built around your largest, highest-value tickets
- No system for the referral, the second-phase project, or the maintenance handoff after the build
- Winning bigger projects than your crew can staff? I help with hiring, not just the leads
Lawn Care
Mowing · Fertilization · Aeration · Seasonal Treatments
Churn is quietly eating the recurring revenue you already earned.
- Digital marketing and local search that bring in leads matched to your service area and crew capacity
- Aeration, fertilization, and seasonal programs — recurring revenue that's easy to lose quietly
- Renewal timing left to autopay, not a real re-engagement process
- Right leads matched to a crew that's actually big enough — I help with hiring when that's the real gap
Landscaping
Planting · Garden Care · Spring Clean-Ups · Seasonal Color
High-end plantings and seasonal clean-ups, lost to whoever followed up first.
- Leads that go to whichever competitor responds first, not necessarily the better crew
- Spring clean-up and color-refresh work with no renewal touchpoint tied to your planting calendar
- Follow-up work goes to whoever the client thinks of first — not necessarily you
- More planting and clean-up work than hands to do it — hiring support comes with this too
Commercial Maintenance & Snow
Grounds Contracts · Snow Removal · Ice Management
The days of winning contracts on referrals alone are over — your competitors are already investing in digital.
- The most reliable recurring revenue in your business — if you're winning higher-end property management, not just whoever's cheapest
- Digital marketing that targets the property management and HOA accounts worth keeping long-term
- Same crews, same client, but two separate sales conversations instead of one twelve-month contract
- Snow removal season stretches everyone thin — I help you staff for it, not just sell the contract
Irrigation
Installation · Repairs · Winterization · Smart Controllers
A broken zone or a blown backflow test, and no one notices until the lawn does.
- Leads matched to install, repair, and seasonal turn-on/winterization work — not just whoever calls first
- Spring start-up and fall winterization turned into a real renewal calendar, not a one-off callback
- Smart controller and water-management upsells positioned to the clients already paying for a system
- More repair and install calls than your techs can run? I help with hiring, not just the leads
Pest Management
Weed Control · Pest Treatments · Grub Control · Disease Management
One-time pest calls that never turn into the season-long program that actually pays.
- Leads matched to season-long program enrollment, not single-visit treatments
- Renewal timing built around the real treatment calendar, not a generic quarterly email
- Program upsells — grub control, disease treatment — positioned at the moment they're actually relevant
- Enrolling more properties than your crew can service on schedule? I help with hiring too
I've solved this exact gap before, across all of these — six years running marketing exclusively for outdoor living companies.
Start The ConversationShort-staffed for the work you're already winning? I help with hiring too — not just the leads that keep your crews busy.
How I Market Your Business
The actual channels, not a generic services menu.
What I run depends on whether the goal is a homeowner searching tonight or a property manager evaluating a twelve-month contract — not the same tactics for everyone.
Search — Google Ads, Local SEO & Local Services Ads
Found when someone's ready to hire, not just browsing — for both a homeowner searching tonight and a commercial account requesting bids.
LinkedInMost overlooked
The most underused channel in this industry, and often the most valuable one. High-end residential clients research credibility before a five-figure design-build commitment, and property managers, HOA boards, and facilities directors are reachable by job title here in a way no other platform matches. Built for the recurring relationship, not the one-off click — works for commercial and residential both.
Instagram, Facebook, Houzz & Nextdoor
Where homeowners actually discover and vet design-build and landscaping work — portfolio-driven, neighborhood-specific, and where your competitors are already showing up if you aren't.
Retargeting & Email
Automatic follow-up for the leads who visit but don't convert right away, so nothing falls through after the first click.
Is this you?
If any of this sounds familiar, we should talk.
Owner-operator or small leadership team, running multiple crews, with little to no dedicated marketing staff.
“The leads we get don't match what our crews can actually take on.”
“Our slow season kills us every single year.”
“We're still relying almost entirely on referrals.”
“We have recurring clients, but no one's tracking whether they're actually worth keeping.”
2-Minute Business Score
How Retention-Ready Is Your Landscaping Business?
How the questions play out here
Same sequence, applied to this business.
Every engagement — in any industry — works through the same four questions, in the same order. Here's what that looks like specifically.
What's this business actually trying to become?
Usually: steady, contract-backed revenue instead of a calendar that lives or dies by the season.
Where's the real gap?
Almost always between the jobs won and the maintenance contracts that should have followed them.
Where can data surface it fast?
Job-level data across every crew and every season — not just this month's close rate.
Then judgment.
Which jobs, which crews, and which offers actually move the retention number, not just the top line.
Local Advantage
Local reputation isn't optional here.
Referral networks and local reputation decide more business here than any ad ever will — a property manager checking who else in the neighborhood vouches for you, a homeowner asking the landscaper next door who they use for irrigation. I build the review systems, referral prompts, and local visibility — Google Business Profile, neighborhood groups, Nextdoor — that turn that reputation into a real, trackable lead source instead of something that just happens or doesn't.
Same five pillars
The approach doesn't change by industry — the application does.
Growth strategy, retention strategy, reporting and AI-assisted automation, team and operations optimization, and local and community growth all apply here the same way they do everywhere else.
Related reading
Frequently Asked Questions
Real questions, answered directly.
Yes — as a fractional CMO and Client Success Leader, I work with both residential and commercial landscaping companies, including design-build, lawn care, and property management contracts. The underlying system is the same either way: winning the right customers and keeping them. What changes by audience is where the leads come from and how the retention conversation happens.
A focused conversation to diagnose where the gap is and map the next steps toward more profitability, growth, and retention.
Let’s Start Talking Today
Fill out this form and I’ll reach out right away to talk about what can change in your business to become more profitable.